This project was created as a sub-brand for Target. FitSpace features equipment to make working out easy and fun. The main target audience was people who prefer working out at home, my goal was to make FitSpace a brand that radiates happiness and feelings of confidence while working out, so it doesn’t feel like a chore. I used bright colors, vector illustrations to create movement, and fun typography to achieve that feeling. This project included creating a brand, logo design, print ads, and web content. I created this project in Spring of 2022, and later in the fall I revisited the project to develop it a little more. I created new ads and introduced a new color scheme, as well as added yoga mat.
